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Reynolds and Reynolds

Automotive Dealership Solutions

Transforming Automotive Retailing with our Retail Management System

Run your entire dealership with one system, eliminating the need for multiple vendors and multiple keying.

What Is the Retail Management System (RMS)?

Our Retail Management System (RMS) encompasses a range of retailing solutions to help dealers attract, keep and retain more customers. We help dealers manage every area in their dealership; whether it’s communicating with customers, selling and servicing vehicles, or managing their business operations, we’ve got it all covered. Simplify your processes with Reynolds’ RMS.
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Automotive Retailing is Changing, Are You Ready?

Your customers know more about vehicles and your competition , they want more personalised communications and they expect more from automotive dealerships. Your customers demand a seamless experience from beginning their vehicle purchase journey through to aftersales services.

All our solutions are uniquely integrated, offering dealers one system to manage the entire dealership, built to work as one so the transfer from one department to another is seamless. Transform your customer relationships and your bottom line with Reynolds’ RMS.


Our Solutions - Built to Work as One

The Retail Management System (RMS) is built using the POWER Dealer Management System (DMS) at its core. We connect every area of your dealership so you can share data and view reports quickly and accurately in real-time, all from one single point of data entry. Deliver a rewarding experience with our Retail Management System and POWER Dealer Management System. Give your customers the attention and service they expect and deserve.

Contact Advantage

Manage all your showroom needs with CRM tools and full transparency of the sales process and every enquiry. Turn more leads into sales.

APTUS Websites

Adaptive technology displays content based on the type of device being used. Plus real-time DMS vehicle stock updates and third party integrations.

Advanced Telephony

Reynolds Integrated Telephone System helps turn each call into a sales opportunity, arming your staff with information about each caller.

POWER DMS Software

The most comprehensive suite of integrated software applications, providing a strong foundation to manage your business. Enhance your dealership's processes and profitability with our dealership software.

What Our Customers Say

“Contact Advantage is a professional, forward thinking company that has supplied a system that we couldn't live without.”
Jim MacKenzie
Dicksons of Inverness
“Aptus has been a tremendous success and thanks to the flexibility, we've been able to customise our site designs to suit our different businesses.
Marcus Nye
Haynes Automotive Group
“As a dealership, POWER DMS helps us manage our operations efficiently in many areas. POWER benefits our group with the management information that is instantly available.”
Trevor Meadows
Portslade Garages T/A Tates

Benefits of Retail Management System

Reynolds Retail Management System (RMS) will help you keep your customers happy and at the same time help you become more profitable and deliver a much more rewarding customer experience.


Your customers do not have time to waste, and neither do your staff. Work efficiently with easy access to all your information needs with less clicks in real-time .

Become More ENGAGING

Provide a more engaging customer experience with an interactive showroom solution available on the iPad, allowing your staff to be more mobile around your showroom.


Ensure staff use their time wisely interacting with consumers and turn each valuable communication into a selling opportunity. Increasing CSI and retaining more customers.
Your Entire Dealership. One System.
Experience Our Retail Management System.

Support Options

In addition to offering software solutions for all dealership departments, we offer an array of support options to help increase our customers' use and how to apply the solutions available to them within their business. We are always working towards helping our customers to get the best possible return from their investment.
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