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Automotive Website Solutions

One Platform, Multiple Devices, Infinite Possibilities

Reach consumers with the right message created specifically for the device being used.

What are Aptus Websites?

Bespoke websites alongside industry expertise and the vision to delight car buyers every step of the way, providing a smoother online retail experience. Utilising adaptive web design to display content based on the device, providing dealers greater control. Plus, real-time vehicle stock updates via our DMS and many third party integrations, offering the complete e-commerce solution.
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Why Your Dealership Needs Aptus

A good website is a dealer’s best friend. It is often a consumer’s first introduction to your business as well as a lead generator and a foundation for SEO. Our service offers a dedicated marketing specialist to provide support, ensure compliance and make changes in minutes, all within a user friendly drag and drop back-end tool.

 Adaptive technology offers greater control over the content that is displayed on each device; all while maintaining one URL for better Search Engine Optimisation (SEO). Creating multiple virtual showrooms, depending on the consumer’s intent; a mobile user wants to scroll information and load photos quickly, where as a desktop user wants more information and prefers to watch videos.
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What Our Experts Say


"Aptus offers seamless integration with the Reynolds POWER DMS, as well as with Contact Advantage software, enabling dealers to maximise efficiency and provide a rewarding online experience to consumers.”

Adele Feeney
Managing Director at Reynolds

Benefits of Aptus Websites

Bespoke Design and Fit

We believe no dealership is the same and create a look and feel for your digital showroom that fits your business. We don’t believe one size fits all.

One URL for Better SEO

Unparalleled customisation for both desktop and mobile sites, all while maintaining one URL. Plus expert SEO services to keep you on top of the search trends.

Industry Expertise and Knowledge

Our team of experts provide help and advice about website design, compliance, and support, with the ability to make changes in minutes.

Improve Conversion Rates

Elevate the shopping experience and improve conversion rates with faster page load times to ensure consumers get to the right page in the fewest clicks.

Quicker Updates at No Cost

A suite of tools to easily change elements of your website without touching any code, all within a user friendly, intuitive drag and drop tool.

Successful Lead Management

Generate more leads, appointments, and test drives. Lead to sales reports display data about deals and management information to estimate profits and your ROI.

Integrated to Multiple Solutions and Suppliers

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Bi-directional vehicle data integration with our POWER DMS software offering real-time information, faster inventory, and maintaining identical stock records in both platforms.


Update stock in POWER that is instantly updated in Aptus.
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Leads submitted through Aptus will automatically populate into Contact Advantage, creating a new enquiry to follow-up, instantly notifying the sales team, and managing all your CRM needs better.


Manage follow-up leads better and never lose another lead.
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We are continually working with third parties to integrate with many third party solutions including finance, CRM and lead management, online chat facility and much more.


Offering the complete e-commerce retailing solution.

Effortless Online Service Booking

Streamline your service bookings with the Online Service Reservations application for POWER. People will want to book a service when your dealership is closed so allowing consumers to book directly from your website will not only capture more service bookings but increase up-sell opportunities as well. Plus, save time manually transferring information between POWER and your online booking system which also helps dealers to increase customer satisfaction, eliminate double entry, and work smarter by automating confirmations and reminders.

Complete Suite of Integrated Solutions

The Retail Management System (RMS) is built using the POWER Dealer Management System (DMS) at its core. We connect every area of your dealership so you can share data and view reports quickly and accurately in real-time, all from one single point of data entry. Deliver a rewarding experience with our Retail Management System and POWER Dealer Management System. Give your customers the attention and service they expect and deserve.

Contact Advantage

Manage all your showroom needs with CRM tools and full transparency of the sales process and every enquiry. Turn more leads into sales.

APTUS Bespoke Websites

Adaptive technology displays content based on the type of device being used. Plus real-time DMS vehicle stock updates and third party integrations.

Advanced Telephony

Reynolds Integrated Telephone System helps turn each call into a sales opportunity, arming your staff with information about each caller.

iMakeNews Newsletters

A fully managed newsletter service to engage consumers and generate brand loyalty. Turn more prospects into customers, and retain them.

POWER DMS Software

The most comprehensive suite of integrated software applications, providing a strong foundation to manage your business operations.
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