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It is what happens in between that matters…

This Article: Dealer News / Company News

Many dealerships use 10 or more applications. We offer a single dealership-wide system to help reduce errors and increase efficiency

By applying the Reynolds’ ‘Built As One’ philosophy, we’ve put integrated platforms at the heart of our product designs for years – it’s nothing new to us. Our Retail Management System (RMS) concept began in 2014. Retailing was changing, the automotive industry was changing, and consumer expectations were changing.

We realised that with so many disjointed systems and platforms, especially outside the Dealership Management System (DMS), there was not much ‘joined-up thinking’ going on in between. We vowed to change that. We focused on transforming automotive retailing by providing dealers with a single dealership-wide system, encompassing a range of integrated retailing solutions.

Adele Feeney, Managing Director for Reynolds – UK Automotive, said: “The end goal is an enhanced and efficient process; the removal of errors, cutting dealer costs and driving profitability while also transforming the customer experience. It’s common for dealers to use 10 or more applications dealership-wide; solutions that simply don’t talk to each other. We’ve expanded our suite of retailing tools so that, with Reynolds’ products, the future is already here. We offer products that share information with each other and many third parties, eliminating the need for multiple vendors and the re-keying of data.”
“The Aptus platform has been a tremendous success for us – we would not consider any other option”
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POWER Dealer Management System
POWER connects departments in the dealership, sharing data and reporting quickly and accurately in real-time from a single point of data entry, creating a seamless workflow between departments.
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Contact Advantage Showroom
A Customer Relationship Management (CRM) solution providing dealerships and manufacturers with a comprehensive tool for managing the complete sales cycle, from initial customer contact and prospect management through to vehicle purchase.
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Reynolds Integrated Telephone System
A dealership-wide, customer experience management tool, combining advanced phone features with a dealer’s biggest assets – customer data from the DMS. It helps drive efficiency and better customer service through targeted phone conversations with consumers.
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Aptus Websites
A web hosting platform that enables dealers to effectively connect with consumers at any time, on any device. It shares real-time vehicle stock data with POWER and Contact Advantage, as well as integration to the Lead Management System (LMS) hub. Customer enquiries are seamlessly created in the CRM, based on data entered by the consumer.
Marcus Nye, I.T. Manager with Haynes Bros (a long-standing POWER customer), said about Aptus websites:
"The platform has been a tremendous success for us, we have already rolled out eight Aptus sites and would not consider any other option now. We have real-time two-way stock integration with the POWER system, speeding up the process of showing our vehicle stock and allowing for changes in the DMS to be immediately reflected online.” He added: “Thanks to the flexibility of the platform we have been able to customise our site designs to suit our different car, commercial, truck and agricultural businesses requirements”.
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Together, Reynolds retailing tools improve dealership efficiency, employee effectiveness and enhance the consumer experience. For more information, visit
This Article: Dealer News / Company News
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