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3 Must Have Features in your CRM System

Does your CRM system drive valuable customer insights to identify opportunities and increase sales?

As sales opportunities potentially reduce, you need to ensure you are taking advantage of every opportunity to its maximum potential. This means selling vehicles more profitably, scheduling more service appointments, and increasing customer retention.

A CRM tool is the key to success throughout your dealership because of its versatility. It is the central hub for all customer information and data, your marketing efforts, and your sales team’s daily activities. It can be used to deliver better customer service, improved teamwork between your sales and service departments and increased customer retention.

Are you able to deliver those types of results with your current CRM tool?

If your answer is no, it’s time to consider a new CRM solution that includes these must-have features:
As sales opportunities potentially reduce, you need to ensure you are taking advantage of every opportunity to its maximum potential. This means selling vehicles more profitably, scheduling more service appointments, and increasing customer retention.

A CRM tool is the key to success throughout your dealership because of its versatility. It is the central hub for all customer information and data, your marketing efforts, and your sales team’s daily activities. It can be used to deliver better customer service, improved teamwork between your sales and service departments and increased customer retention.

Are you able to deliver those types of results with your current CRM tool?

If your answer is no, it’s time to consider a new CRM solution that includes these must-have features:
As sales opportunities potentially reduce, you need to ensure you are taking advantage of every opportunity to its maximum potential. This means selling vehicles more profitably, scheduling more service appointments, and increasing customer retention.

A CRM tool is the key to success throughout your dealership because of its versatility. It is the central hub for all customer information and data, your marketing efforts, and your sales team’s daily activities. It can be used to deliver better customer service, improved teamwork between your sales and service departments and increased customer retention.

Are you able to deliver those types of results with your current CRM tool?

If your answer is no, it’s time to consider a new CRM solution that includes these must-have features:
1. Dealership-Wide Connection
Using one complete CRM that leverages the same database as your Dealership Management System (DMS) will increase dealership efficiency and accuracy. By connecting all of your departments, from sales to service, your employees only need to enter information once. This eliminates duplicate data, entry errors, and wasted time.

How much more effective could your marketing be with accurate emails and customer information?
RespondingToLeadsInContactMgmt_WP.jpg
1. Dealership-Wide Connection
Using one complete CRM that leverages the same database as your Dealership Management System (DMS) will increase dealership efficiency and accuracy. By connecting all of your departments, from sales to service, your employees only need to enter information once. This eliminates duplicate data, entry errors, and wasted time.

How much more effective could your marketing be with accurate emails and customer information?
RespondingToLeadsInContactMgmt_WP.jpg
1. Dealership-Wide Connection
Using one complete CRM that leverages the same database as your Dealership Management System (DMS) will increase dealership efficiency and accuracy. By connecting all of your departments, from sales to service, your employees only need to enter information once. This eliminates duplicate data, entry errors, and wasted time.

How much more effective could your marketing be with accurate emails and customer information?

2. Mobility

A CRM application that is fully connected to the DMS and lets the sales person start the sales process on the forecourt while never leaving the customer will improve efficiency and offer a better customer experience. A mobile CRM will increase your sales team’s productivity. With a mobile application, sales people can use the click-to-call customers, view customers’ profile, search vehicle inventory and start the deal directly from their tablet or smart phone.

The result? A sales process that is quicker and more efficient leaving customers with the high-quality experience they expect.
3_Features_CRM_WP.jpg

2. Mobility

A CRM application that is fully connected to the DMS and lets the sales person start the sales process on the forecourt while never leaving the customer will improve efficiency and offer a better customer experience. A mobile CRM will increase your sales team’s productivity. With a mobile application, sales people can use the click-to-call customers, view customers’ profile, search vehicle inventory and start the deal directly from their tablet or smart phone.

The result? A sales process that is quicker and more efficient leaving customers with the high-quality experience they expect.
3_Features_CRM_WP.jpg

2. Mobility

A CRM application that is fully connected to the DMS and lets the sales person start the sales process on the forecourt while never leaving the customer will improve efficiency and offer a better customer experience. A mobile CRM will increase your sales team’s productivity. With a mobile application, sales people can use the click-to-call customers, view customers’ profile, search vehicle inventory and start the deal directly from their tablet or smart phone.

The result? A sales process that is quicker and more efficient leaving customers with the high-quality experience they expect.

3. Employee Accountability

When an employee’s manager holds them accountable for their performance, they are two and a half times more likely to be engaged in their job. The right CRM solution incorporates accountability into every-day functions, whether it’s preventing a sales person from marking a task as complete that hasn't been acted upon or providing accurate tracking for follow-up and appointment activities, lead interaction and daily work plan actions.

By holding your employees to a higher standard, you create a workforce that’s simultaneously more positively engaged and more productive.
Identify-Customers-Ready-to-Buy_WP.jpg

3. Employee Accountability

When an employee’s manager holds them accountable for their performance, they are two and a half times more likely to be engaged in their job. The right CRM solution incorporates accountability into every-day functions, whether it’s preventing a sales person from marking a task as complete that hasn't been acted upon or providing accurate tracking for follow-up and appointment activities, lead interaction and daily work plan actions.

By holding your employees to a higher standard, you create a workforce that’s simultaneously more positively engaged and more productive.
Identify-Customers-Ready-to-Buy_WP.jpg

3. Employee Accountability

When an employee’s manager holds them accountable for their performance, they are two and a half times more likely to be engaged in their job. The right CRM solution incorporates accountability into every-day functions, whether it’s preventing a sales person from marking a task as complete that hasn't been acted upon or providing accurate tracking for follow-up and appointment activities, lead interaction and daily work plan actions.

By holding your employees to a higher standard, you create a workforce that’s simultaneously more positively engaged and more productive.
As the automotive retail industry continuously changes, your dealership must prepare for future challenges. By ensuring your CRM includes these three must-haves, you can be confident your tools will leverage future industry evolutions, and your dealership is prepared for long-term success.
As the automotive retail industry continuously changes, your dealership must prepare for future challenges. By ensuring your CRM includes these three must-haves, you can be confident your tools will leverage future industry evolutions, and your dealership is prepared for long-term success.
As the automotive retail industry continuously changes, your dealership must prepare for future challenges. By ensuring your CRM includes these three must-haves, you can be confident your tools will leverage future industry evolutions, and your dealership is prepared for long-term success.
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