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Claro, the Next Generation Showroom Application

This Article: Dealer News / Company News

New Dashboard Enhances Showroom Efficiency while Providing Key Enquiry Management Information and Individual KPIs

Reynolds and Reynolds are pleased to announce that we have launched Claro, a new, enhanced version of our Contact Advantage Showroom application. Claro, comes from the Latin word clarus, meaning 'clear' or 'obvious'. This echoes our design principles in both aesthetics and usability to offer a modern, transparent and intuitive platform.

Claro is a Customer Relationship Management (CRM) solution powered by Contact Advantage that provides dealerships and OEMs a comprehensive tool for managing the complete sales cycle, from the initial customer contact, and enquiry management, through vehicle purchase.

Claro introduces a brand new dashboard that displays all key enquiry management information and Key Performance Indicators (KPIs) in a single, configurable view, while also speeding up task completion and enhanced diary management to promote efficiency.
“Among the several significant enhancements we’ve made with Claro, our customers are most excited about our dynamic new user dashboard," said Rob Lewis, Managing Director of Contact Advantage. "Both sales executives and managers can create a tailored homepage using our widget technology that provides visibility for all enquiry information in one location, increasing convenience, saving time, and ensuring sales targets are front and centre of everything we see".

In addition to the new dashboard, additional updates within Claro include a much improved “To-Do List,” “Diary,” and “4-square” functionlaity designed to improve workflow, ease-of-use, and effectiveness.

“We’ve also considerably reduced the number of screens it takes to perform an action, simplifying workflow and speeding up task completion without sacrificing any functionality,” added Rob Lewis. “All of these upgrades point back to our ultimate goal for Claro: ensuring every potential customer is identified and followed-up and that every element of the sales process is fulfilled – on time, every time.”

We have been busy listening to feedback from our customers, and working with our experienced development team and cutting edge technologies, we are very proud to bring this enhanced product to market. Claro has been built to make your sales team more efficient.

Claro is designed to operate seamlessly on a wide range of devices to suit the situation, whether completing a digital Part Exchange appraisal on the forecourt, sat in the office undertaking your follow up calls or away from the dealership and needing to pick-up your time critical central leads, Contact Advantage's Claro is the solution for you. To learn more, click here.
Our existing customers will automatically be upgraded to Claro at no charge. If you need any help with these enhancements, please contact the support desk on 0121 483 2020 and they will be happy to help.
This Article: Dealer News / Company News
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