This site was designed for the latest version of Chrome, Firefox, Safari, and Internet Explorer (version 10+). Some features may not work correctly in your browser. OK
"Utilise Customer Referrals"

Take advantage of valuable customer referrals to boost sales

A happy, satisfied customer can be a powerful advocate for your business. Research suggests that 39% of consumers build trust in a brand from peer-to-peer conversations. Customer referrals offer valuable leads that are a goldmine for your dealership.

In a world where we are often bombarded with adverts and product placement, customer referrals can be a clear winner when considering where to buy your next car. They are a great way to grow your business and those referred already have a positive image of your dealership and are more likely to do business with you.

The chances are that your customers who were very happy with their vehicle purchase are talking about your dealership right now, but are you making the most of the feedback and using referrals to your advantage?

Here are 4 ways to boost customer referrals in your dealership:

A happy, satisfied customer can be a powerful advocate for your business. Research suggests that 39% of consumers build trust in a brand from peer-to-peer conversations. Customer referrals offer valuable leads that are a goldmine for your dealership.

In a world where we are often bombarded with adverts and product placement, customer referrals can be a clear winner when considering where to buy your next car. They are a great way to grow your business and those referred already have a positive image of your dealership and are more likely to do business with you.

The chances are that your customers who were very happy with their vehicle purchase are talking about your dealership right now, but are you making the most of the feedback and using referrals to your advantage?

Here are 4 ways to boost customer referrals in your dealership:


A happy, satisfied customer can be a powerful advocate for your business. Research suggests that 39% of consumers build trust in a brand from peer-to-peer conversations. Customer referrals offer valuable leads that are a goldmine for your dealership.

In a world where we are often bombarded with adverts and product placement, customer referrals can be a clear winner when considering where to buy your next car. They are a great way to grow your business and those referred already have a positive image of your dealership and are more likely to do business with you.

The chances are that your customers who were very happy with their vehicle purchase are talking about your dealership right now, but are you making the most of the feedback and using referrals to your advantage?

Here are 4 ways to boost customer referrals in your dealership:

1. Provide an impressive customer experience

Customers expect more than being greeted with a smile or being informative. They expect a more personalised approach, one where they feel like you went the extra mile to help them. It could be as simple as asking what they are looking for and suggesting models that fit their needs. It not only shows you listened but also that you are trying to find a vehicle that is perfect for them, and they are not just another sales number.

It starts with impressing the customer. Happy customers will actively share their experiences with others and send their friends and family to do business with you too. To increase customer referrals, you must first provide a great customer experience so that your customers remember you, return to you and tell others about you.

2. Ask for a referral when the customer is most excited

Customers that were impressed with the customer service they received, are probably not going to be as excited a couple of months after their experience with your dealership. The best time to ask for a referral is straight after the sale has been made, when they have decided to do business with you or when they come to pick up their vehicle and are feeling excited about their new purchase.

To increase the possibility of getting a customer referral you could offer a service incentive to sweeten the ask. This could include a free or discounted service that requires the customer to return to your dealership in the future. It is a win-win for both, not only will they provide a referral but they will experience your service department first hand and hopefully keep returning and become a lifelong customer.

3. Asking for a referral should be part of the process

Doing a good job and impressing your customers will not necessarily mean you will receive more referrals, especially if you do not ask for them. It is important to make sure asking for a referral becomes part of your sales process and that you approach every customer that has received a positive experience with your dealership.

4. Keep in touch with your customers

Once a customer leaves your dealership, it’s important to stay connected with them so you can continue to a build a long-term relationship. Engaging and adding value to your customers will be key to them remembering who you are. If they genuinely liked doing business with you, they will tell their friends and family. Ensure that you have a strategy in place to keep in touch with them and remain top of their mind.

1. Provide an impressive customer experience

Customers expect more than being greeted with a smile or being informative. They expect a more personalised approach, one where they feel like you went the extra mile to help them. It could be as simple as asking what they are looking for and suggesting models that fit their needs. It not only shows you listened but also that you are trying to find a vehicle that is perfect for them, and they are not just another sales number.

It starts with impressing the customer. Happy customers will actively share their experiences with others and send their friends and family to do business with you too. To increase customer referrals, you must first provide a great customer experience so that your customers remember you, return to you and tell others about you.

2. Ask for a referral when the customer is most excited

Customers that were impressed with the customer service they received, are probably not going to be as excited a couple of months after their experience with your dealership. The best time to ask for a referral is straight after the sale has been made, when they have decided to do business with you or when they come to pick up their vehicle and are feeling excited about their new purchase.

To increase the possibility of getting a customer referral you could offer a service incentive to sweeten the ask. This could include a free or discounted service that requires the customer to return to your dealership in the future. It is a win-win for both, not only will they provide a referral but they will experience your service department first hand and hopefully keep returning and become a lifelong customer.

3. Asking for a referral should be part of the process

Doing a good job and impressing your customers will not necessarily mean you will receive more referrals, especially if you do not ask for them. It is important to make sure asking for a referral becomes part of your sales process and that you approach every customer that has received a positive experience with your dealership.

4. Keep in touch with your customers

Once a customer leaves your dealership, it’s important to stay connected with them so you can continue to a build a long-term relationship. Engaging and adding value to your customers will be key to them remembering who you are. If they genuinely liked doing business with you, they will tell their friends and family. Ensure that you have a strategy in place to keep in touch with them and remain top of their mind.

Customer referrals represent a great opportunity to grow your sales. They are a great source of new warm leads that could significantly impact on your bottom line.

Customer referrals represent a great opportunity to grow your sales. They are a great source of new warm leads that could significantly impact on your bottom line.

- + Disclaimers