Reynolds' Delivers Expanded Suite of Retailing Tools for Dealers
The Reynolds and Reynolds Company announced today that the continued focus at Reynolds on helping dealers become better retailers is delivering measurable results for U.K. dealerships and their customers.
“The customer-dealer relationship continues to change,” said Adele Feeney, Managing Director for Reynolds – UK Automotive. “Over the past several years, we have expanded our suite of retailing tools for dealers. These tools are helping improve operating performance and provide a more engaging and efficient customer experience.”
Prominent among the additions to the retailing solutions that we offer is Contact Advantage, which provides dealerships and OEMs with a comprehensive tool for managing the complete sales cycle, from the initial customer contact and prospect management, through to vehicle purchase.
“These tools are helping dealers improve operating performance and provide a more engaging and efficient customer experience.”
“We believe Contact Advantage is the premier showroom CRM solution for keeping track of dealership leads and maximising sales potential,” Adele Feeney said. She also noted that Contact Advantage is available to all dealers, whether or not they are on a Reynolds Dealer Management System (DMS).
In addition, Contact Advantage offers a suite of mobile applications, enabling dealerships to take their customers through the entire sales process – from model selection, colour and specification configuration, pricing and order forms – all in one, simple-to-use, interactive process.
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Adele Feeney also cited a number of other new retailing tools for dealerships that can help dealers operate more efficiently and deliver a more rewarding experience for their customers.
Aptus Websites, a DMS-neutral website platform that enables dealers to effectively connect with consumers at any time, on any device. Employing adaptive technology that displays content based on the device being used, targeting mobile, desktop, and tablet readers better.
Reynolds Integrated Telephone System (RITS), a dealership-wide, customer experience management system combining phone features with a dealer’s biggest assets – instant customer data from the DMS – to drive efficiency and deliver better customer service by creating more effective phone conversations with consumers.
iMakeNews (IMN) digital newsletters for dealers, designed to build customer loyalty and retail action through engaging content. The newsletters offer unique ROI metrics that can help dealers better understand current buying decisions among consumers and how best to influence future buying decisions.
Adele Feeney added that the Reynolds POWER DMS provides the foundation for a complete set of retailing software from Reynolds. The functionality is comprehensive and built in an easy-to-use, highly integrated point-and-click environment. “With our POWER DMS, dealers are able to better manage every part of their business, from the dealership back to the manufacturer and out to the consumer,” Adele Feeney said.
Adele Feeney concluded by noting the increasing importance for dealers of effective and insightful customer service. “For dealers, customer service has never been as important as it is now,” Adele Feeney said. “The customer now initially goes to a dealer’s website before walking into the showroom armed with information and knowing what the competition is offering. Therefore, managing the entire sales process to create a rewarding customer experience inside and outside the four walls of the dealership at every touch point is becoming a necessity, not a luxury.”