Know What Type of Dealer You Are to Better Reach Your Goals
You’ve been to many meetings, so you know from experience: every dealer is different. The goals for your dealership might be similar, but how you get there differs. Take this quiz below to find out what type of dealer you are and how you can more easily reach your goals, your way.
What bothers you the most?
A bad reputation.
Employees wasting time.
Inefficient or incomplete reporting.
Missed sales opportunities.
What's the first piece of information you look for when you arrive at the dealership?
Complaints or new reviews.
Utilisation of our software and tools.
How many cars were sold yesterday.
If you ran a contest for sales, what would the qualifier be?
A positive increase in CSI scores.
Completed car sales turned in correctly, the first time.
Shortened Contract in Transit times.
An increase on profit per vehicle.
What sounds most like you when grabbing lunch?
I order the same thing at the same place because they know what I like.
I meal plan for the week ahead on Sunday and I stick to it.
I check my budget then decide what to buy.
I don't decide until I get to the restaurant.
If your dealership were nationally known for something, you'd want it to be:
A five-star reputation.
Insights in the industry.
Selling the most cars.
YOU ARE FOCUSED ON THE CUSTOMER EXPERIENCE.
You want to make sure every person who enters your dealership has the most positive experience possible, whether they're buying parts, a new car, or getting their vehicle services. Because you're so focused on customer experience, you need solutions to help you provide that experience.
YOU ARE FOCUSED ON EFFICIENCY IN YOUR DEALERSHIP.
You can't stand to see salespeople waiting for customers or your service technicians standing around talking. You want your dealership to run like a well-oiled machine and for each employee to maximise their time and your profit.
YOU HAVE A FINANCIAL FOCUS IN MIND.
You watch costs like a hawk. You know exactly where your money is at all times, whether it's coming in or going out. You have accountig on speed-dial.
YOU ARE FOCUSED ON MAKING SALES.
You keep a close eye on your inventory and you are regularly checking to see how many after-care products you've sold. Your service manager is always telling advisors to make sure they're upselling, too. But are you maximising all profit centres?