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Digital Newsletter Publishing

Real Engagement, Real Results, Build Customer Loyalty

iMakeNews helps you to work smarter, not harder with our fully-managed service.

What are iMakeNews Newsletters?

Offering a personalised newsletter service to regularly communicate with your customers and prospects to build relationships and move them through the sales process. This unique, content-driven, digital marketing service combined with publishing and distribution helps your dealership deliver the right message and create a brand identity for your business.
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Why Your Dealership Needs Newsletters

We know the automotive industry and understand your target audience, with the ability to create both entertaining and informative content that consumers look forward to reading each month. Are you doing enough to keep-in-touch with your customers? Retaining customers is key for a dealers success. iMakeNews is designed to help interact, inform, and analyse consumer behaviour.

Dealers gain a fully-managed service, industry expertise, and DMS integration, as well as valuable reporting and lead generation, providing the tools to help influence car buyers every step of the way. Dealers receive valuable insights from behavioural analytics to better understand and engage with consumers. Newsletters help turn more prospects into customers and keep customers loyal.

What Our Customers Say


"IMN plays a crucial role in keeping in touch with our consumers. We particularly like the ability to follow the consumer's buying journey and how we can influence purchasing decisions."


Jonathan Rawlinson
Rawlinson Group

 

Benefits of iMakeNews Newsletters

Build Loyalty and Retain Customers

Engage consumers with valuable offers surrounded by informative content. Designed to identify consumers in the car market and generate retail action to move them through the buying cycle.

DMS Integration and Measurable Results

Combining behavioural data from newsletters with sales data from your DMS software to provide dealers valuable actionable insights to follow up, identify leads, and influence purchase journeys.

Lead Generation and Website Traffic

Identify consumers each month who are in the market for a new vehicle, a service, parts or accessories. Drive incremental traffic to all profit centres of your website and social media pages.

Use Content to Attract, Acquire, and Engage

We take control of the challenge to provide interesting and informative articles. We speak the language of your target audience, and all our content is written by people within the automotive industry.

Team of Marketing Professionals

No two dealerships are alike. Our team of experts work with you to learn about your dealership and audience to create truly customisable content and a marketing strategy that fits.

Increase Vehicle Purchases and Service Bookings

Stay at the forefront of your customers minds, helping remind them about purchasing a vehicle or choose you when they need a car. Follow-up leads and increase sales and service bookings.

What is included in the Newsletter Service

The automotive industry relies heavily on loyalty and recommendations to drive business. Success is often based on generating and maintaining relationships to sell vehicles, increase service traffic, and promote parts sales. Newsletters help create an identity for your business and generate brand loyalty.
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Targeted content generating retail action.
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Create, optimise, and distribute monthly newsletters.
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Marketing Specialist who understands your dealership.
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Results meetings to discuss readership and develop strategy.
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ROI reports and lead generation to influence sales.
What sets us apart is the combination of our technology with our approach to account management. We offer dealers the complete service, with a team of experts and proven results within the automotive industry. We believe no dealership is the same: The whole team is focused on getting to know your business, your goals, and your audience to create a unique newsletter for you. Together we help dealers engage readers, build customer relationships and drive sales. Let us do the hard work, whilst you sit back and enjoy the benefits.

Anatomy of a Newsletter

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Newsletters are a way to keep the conversation going between you and your customers, leveraging content to engage readers and inspire brand loyalty by:
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Retaining more customers by keeping in touch with a uniquely branded monthly newsletter with website and social media links to increase traffic.
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Professionally written content including car reviews, service tips, lifestyle, and offers designed to drive maximum engagement and keep the reader interested.
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Dealership content highlighting your business, staff, and vehicle inventory to capture interest, generate brand loyalty, and increase sales.
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Actionable insight to identify consumers looking to purchase a vehicle and evaluate how to move them through the sales process.
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Detailed analytics about readership statistics, identifying leads and ROI reporting to help generate more test drives and service bookings.
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We remain up to date with current trends in the automotive industry so we can write for your audience and their language.
Find out how your dealership can engage readers, build customer relationships, and drive sales with newsletters from iMakeNews.

Complete Suite of Integrated Solutions

The Retail Management System (RMS) is built using the POWER Dealer Management System (DMS) at its core. We connect every area of your dealership so you can share data and view reports quickly and accurately in real-time, all from one single point of data entry. Deliver a rewarding experience with our Retail Management System and POWER Dealer Management System. Give your customers the attention and service they expect and deserve.

Contact Advantage

Manage all your showroom needs with CRM tools and full transparency of the sales process and every enquiry. Turn more leads into sales.

APTUS Bespoke Websites

Adaptive technology displays content based on the type of device being used. Plus real-time DMS vehicle stock updates and third party integrations.

Advanced Telephony

Reynolds Integrated Telephone System helps turn each call into a sales opportunity, arming your staff with information on each call.

iMakeNews Newsletters

Fully managed newsletter service to engage consumers and generate brand loyalty. Turn more prospects into customers, and retain them.

POWER DMS Software

The most comprehensive suite of integrated software applications, providing a strong foundation to manage your business.
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