Must-Have Features in your CRM
This Article:
Dealer News
/
Dealership Wide
Does your CRM system drive valuable customer
insights to identify opportunities and
increase sales?
Does your CRM system drive valuable customer
insights to identify opportunities and
increase sales?
As sales opportunities
potentially reduce, you need to
ensure you are taking advantage
of every opportunity to its
maximum potential. This means
selling vehicles more
profitably, scheduling more
service appointments, and
increasing customer retention.
A CRM tool is the key to success throughout your dealership because of its versatility. It is the central hub for all customer information and data, your marketing efforts, and your sales team’s daily activities. It can be used to deliver better customer service, improved teamwork between your sales and service departments and increased customer retention.
Are you able to deliver those types of results with your current CRM tool? If your answer is no, it’s time to consider a new CRM solution that includes these must-have features:
As sales opportunities
potentially reduce, you need to
ensure you are taking advantage
of every opportunity to its
maximum potential. This means
selling vehicles more
profitably, scheduling more
service appointments, and
increasing customer retention.
A CRM tool is the key to success throughout your dealership because of its versatility. It is the central hub for all customer information and data, your marketing efforts, and your sales team’s daily activities. It can be used to deliver better customer service, improved teamwork between your sales and service departments and increased customer retention.
Are you able to deliver those types of results with your current CRM tool? If your answer is no, it’s time to consider a new CRM solution that includes these must-have features:
1. Dealership-Wide Connection
Using one complete CRM that leverages the same
database as your Dealership Management System
(DMS) will increase dealership efficiency and
accuracy. By connecting all of your
departments, from sales to service, your
employees only need to enter information once.
This eliminates duplicate data, entry errors,
and wasted time.
How much more effective could your marketing be with accurate emails and customer information?
How much more effective could your marketing be with accurate emails and customer information?
2. Mobility
A CRM application that is fully connected to
the DMS and lets the sales person start the
sales process on the forecourt while never
leaving the customer will improve efficiency
and offer a better customer experience. A
mobile CRM will increase your sales team’s
productivity. With a mobile application, sales
people can use the click-to-call customers,
view customers’ profile, search vehicle
inventory and start the deal directly from
their tablet or smart phone.
The result? A sales process that is quicker and more efficient leaving customers with the high-quality experience they expect.
The result? A sales process that is quicker and more efficient leaving customers with the high-quality experience they expect.
3. Employee Accountability
When an employee’s manager holds them
accountable for their performance, they are
two and a half times more likely to be engaged
in their job. The right CRM solution
incorporates accountability into every-day
functions, whether it’s preventing a sales
person from marking a task as complete that
hasn't been acted upon or providing accurate
tracking for follow-up and appointment
activities, lead interaction and daily work
plan actions.
By holding your employees to a higher standard, you create a workforce that’s simultaneously more positively engaged and more productive.
By holding your employees to a higher standard, you create a workforce that’s simultaneously more positively engaged and more productive.
1. Dealership-Wide Connection
Using one complete CRM that leverages the same
database as your Dealership Management System
(DMS) will increase dealership efficiency and
accuracy. By connecting all of your
departments, from sales to service, your
employees only need to enter information once.
This eliminates duplicate data, entry errors,
and wasted time.
How much more effective could your marketing be with accurate emails and customer information?
How much more effective could your marketing be with accurate emails and customer information?
2. Mobility
A CRM application that is fully connected to
the DMS and lets the sales person start the
sales process on the forecourt while never
leaving the customer will improve efficiency
and offer a better customer experience. A
mobile CRM will increase your sales team’s
productivity. With a mobile application, sales
people can use the click-to-call customers,
view customers’ profile, search vehicle
inventory and start the deal directly from
their tablet or smart phone.
The result? A sales process that is quicker and more efficient leaving customers with the high-quality experience they expect.
The result? A sales process that is quicker and more efficient leaving customers with the high-quality experience they expect.
3. Employee Accountability
When an employee’s manager holds them
accountable for their performance, they are
two and a half times more likely to be engaged
in their job. The right CRM solution
incorporates accountability into every-day
functions, whether it’s preventing a sales
person from marking a task as complete that
hasn't been acted upon or providing accurate
tracking for follow-up and appointment
activities, lead interaction and daily work
plan actions.
By holding your employees to a higher standard, you create a workforce that’s simultaneously more positively engaged and more productive.
By holding your employees to a higher standard, you create a workforce that’s simultaneously more positively engaged and more productive.
As the automotive retail industry continuously changes, your dealership must prepare for future challenges. By ensuring your CRM includes these three must-haves, you can be confident your tools will leverage future industry evolutions, and your dealership is prepared for long-term success.
As the automotive retail industry continuously changes, your dealership must prepare for future challenges. By ensuring your CRM includes these three must-haves, you can be confident your tools will leverage future industry evolutions, and your dealership is prepared for long-term success.
This Article:
Dealer News
/
Dealership Wide