"Reynolds Acquires Gubagoo"

This Article: Dealer News / Company News

Acquisition of Gubagoo builds on our Retail Anywhere platform; addition of digital retailing and chat platforms position dealers to meet consumers where they are

The Reynolds and Reynolds Company announced the acquisition of Gubagoo, an award-winning leader in conversational commerce for the automotive industry. With its digital retailing tools, Gubagoo offers customers a complete online car-buying experience, and the company's advanced live chat technology provides more ways for customers to connect with dealers.

The acquisition of Gubagoo represents an expansion of Reynolds Retail Anywhere platform, which offers a dealership-wide approach to serving customers no matter where they shop – in-store, online or both – without sacrificing dealership profitability or control.

"Reynolds is constantly looking for ways to enhance our solutions, and with this acquisition, we are making another investment in the future of our business and our dealership customers' long-term profitability," said Robert Burnett, executive vice president of Corporate Development and CFO at Reynolds. "Incorporating Gubagoo's digital retailing and chat technology into our Retail Anywhere platform will further empower our dealer partners to compete and win against their competition."

"We are excited to join the winning team at Reynolds," said Brad Title, CEO of Gubagoo. "We are looking forward to accelerating our pace of innovation, as we continue advancing our conversational commerce and digital retailing tools to help dealers win the future."

"The technology Gubagoo brings to dealers on any system makes it truly unmatched in the industry," added Robert. "As customers continue to push more of the buying process online, dealers' ability to engage and actively sell in that environment will separate successful retailers from the rest. This acquisition also demonstrates Reynolds' eagerness and capacity to invest and grow strategically."

Trusted by over 6,000 dealerships

Adele Feeney, Managing Director for Reynolds UK added, “This presents a great opportunity for the continued growth and development of this platform in the UK with an already healthy list of established partners and customers, as can be seen from the glowing reviews below:"

“We’re always keen to embrace new technologies, especially those that open new channels of engagement between our customers and our business. In the first week, Gubagoo handled over 500 chats for Swansway, which is more than we received in a full month with a previous chat product. More importantly, the quality was great, and we’ve seen a significant increase in leads – more than 200 in the first week.”

Anna Ling, Group Marketing Manager

“We began using Gubagoo as our Live Chat provider nearly a month ago and we can report 100% satisfaction in what we have seen so far. The speed in which customers are responded to are far quicker than anyone we have used previously but it does not compromise the quality of the conversations. Each agent has been polite and informative with each and every customer that has engaged with our website. We are also very impressed with how quickly the live chats are sent directly to us so we can action them. In a world that demands fast responses, we are delighted to see the transcripts sent to us within minutes which enables us to give our customers a better experience.”

Oliver Lewis, Marketing Manager

“Whilst there was a certain degree of trepidation in using a product relatively new to the UK market, Gubagoo has relieved us of any concerns with a very positive and pro-active approach. We are delighted by the response so far and can even go as far as saying that the conversation quality has already been seen to be significantly higher than our previous UK supplier. We are already exploring the improvements we can make together through collaborative partnership, and we are encouraged by how well both Gubagoo and GForces understand our objectives as they adjust the service to our business needs.”

Allen Scott, Group Marketing and Communications Director

“We have seen an impressive conversion rate, following a successful two-months using the Gubagoo Live Chat solution. In February, we received over a hundred good quality leads from 255 chats hosted by Gubagoo on our behalf. Approximately 30% of these led to either a direct sale, or a service or MOT booking. We can certainly accredit at least ten vehicle sales to the Gubagoo leads in February alone. March followed the same trend, with 228 chats generating 113 leads. That puts the monthly conversion rate at just over 60% for February, and closer to 70% for March. Overall, we couldn’t be happier, with the quality of the chats being just as impressive as the conversion rate so far. We look forward to continuing the trend and our journey with Gubagoo.”

Leigh Manktelow, Group Marketing Manager

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Trusted by over 6,000 dealerships

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For more information, visit www.gubagoo.co.uk

This Article: Dealer News / Company News