"The Connected Dealership"

Every now and then, we reflect on what we have achieved and how many times we have been the first to market with innovative solutions at Reynolds and Reynolds. We do not often shout about it and perhaps we should.
 
Today we have decided to look at what we already have, not to pass it off as new, but because we are proud of it and have had it for so many years that, perhaps, we have forgotten quite how good it really is. We call it ‘Built as One’. It is a total philosophy, which places integrated solutions at the very heart of all our product concepts and designs and drives our business software focus.
 
Our ‘RMS’ Retail Management System concept began back in 2014, superseding our view of the core DMS over the preceding decades and moving us in to the realms of true integrated solutions for modern retailers. We have remained focused on the objective of providing dealers with a single, dealership-wide software ecosystem encompassing a range of integrated retailing solutions ever since.
 
From an extensive list of OEM and third party integrations, to our own fully integrated platforms, the aim has always been simple; being efficient makes more profit.

Summed up here by Adele Feeney, Managing Director at Reynolds and Reynolds UK:

“The connected dealership is already available with the products we sell today. All our solutions share pertinent information with each other and many third parties. We strive to eliminate re-keying wherever we can, leading to one-time-data-entry.

The end goal has always been to process data and information efficiently; to cut dealer costs and therefore drive profitability, as well as managing and transforming the customer experience."

Did You Know?

1. The POWER DMS remains central to all of the retailing tools that are included within the Reynolds’ Retail Management System; they act like one system, built as one.
    
2. Claro, our mobile and showroom based application uses and shares data seamlessly with our DMS. This level of integration and sophistication provides a smooth and effortless workflow.
   • When a vehicle is marked as sold in the showroom or from the home office, the complete deal is immediately available to the sales administrators using the POWER DMS, allowing both departments to work seamlessly together
   • The two-way updates keep the work flowing and speed up the process, whilst the CRM manages the diary, scheduling and delivery
      
3. Our customers can have a web page plugin portal that allows the updating of marketing and personal details, including GDPR preferences; it has been there since the 90s.
    
4. We offer advanced digital telephony that displays data from the DMS instantly alongside a phone call. When the phone rings, customer data from the DMS is just one-click away, allowing staff to deliver a better customer experience with targeted conversations.
   • A full call track and trace ability
   • Access to voicemail and recorded calls
   • A click-to-call facility from anywhere in the DMS applications
   • A centralised customer communication history
      
5. Our websites retrieve vehicle inventory directly from the DMS allowing real‑time automatic updates to ensure the stock displayed is accurate with no re-keying and no overnight feeds.
   • Sold vehicles are removed
   • New arrivals into stock are published
   • Make an online service reservation using the real-time diary information directly from the DMS

With our Retail Management System solution, zero points of entry become a reality:

• The customer makes their initial sales enquiry on your website
• Leading to a priced enquiry in Claro CRM ready for the sales person to close the deal
• Generating all the invoice details in the DMS for vehicle administrators to finalise
• The customer booking their first service 12 months later by telephone or via the web

Can your current DMS claim to have achieved all this without you ever having had to type the customer’s name? OURS DOES…